Logo Design is Risky Business
Whether you are rebranding or creating a new logo it’s risky business. Before you get to choosing the right designer or price you need to discuss why you need a logo. What business problem are you hoping this new logo will solve? How will you measure the success of the logo once it’s implemented? Will you need additional logo variations, a new colour and typeface system, illustrations and patterns, and a brand style guide?
Before you go searching for a logo designer and wondering about the price, think about the value that this logo will bring to your business. Look for designers who not only have a portfolio that speaks to your business but also talks with you about the problems a new logo will solve.
Some business owners view a logo as just another item on their checklist of “things businesses need”. For those owners there’s Fiverr or 99designs, not interested in solving your business problems. They’re just going to give you a logo that may (or may not) meet your “things businesses need” goal.
The risk here is you will have a difficult time measuring the negative impact the wrong logo will have on your company.
And if your new logo isn’t going to solve a business problem, is it even worth it to have a new logo designed?
Let’s talk value
USAGE: Consider how much use you get out of a logo. Your website, business cards, packaging, social media. Your logo will be the anchor to all your branding across all your marketing material and anything else related to your business. You need to get right.
BRAND: Your logo is a core visual element of your brand, and your brand is your emotional connection to your audience. A good brand is often the difference between a successful business, and one that never manages to take off. Your logo is part of a strategy that determines how you define your business.
UNIQUENESS: Your logo needs to be authentic and unique. It needs to represent your business perfectly. Your logo is one of the first things that a potential client sees. How much is a good first impression worth, to you?
RISK: Creating a logo for your business is risky business. Because of all aspects mentioned in this blog you want to reduce that risk as much as possible.
How we reduce risk
EXPERIENCE AND REPUTATION: We have experience and a stiller reputation. Remember, you are trying to hire the least risky option to ensure successful results, experience and reputation are key factors.
WE SERVE: We put our client's interests first. We work hard and smart to provide our clients the best design solutions.
WE ASK: We ask questions that help us, and our clients better understand what they need.
WE LISTEN: There’s no point in asking questions if you’re not willing to listen. Listening involves taking notes, asking follow-up questions, and being present.
WE UNDERSTAND: After listening we process the conversations to understand how to best serve you.
WE PARTNER: Collaboration has been the cornerstone of our success. We firmly believe in the power of partnership and strive to foster strong and enduring relationships with our clients. Our dedication to teamwork not only enriches the creative process but also guarantees that our clients receive exceptional results tailored to their unique needs.
Iron Creek Group Inc.
Ironcreek treats contaminated soils, on many occasions in remote areas. We created a logo that reflected the tough, difficult work they do. Adding a “wave” graphic within the mark to symbolize thermal heat, a large part of the process used in Ironcreek’s work.
Our Client loves the logo, we love the logo, company continues to grow.
Risky Business
From the beginning of the logo design and branding process, starting with the initial meetings, all the way through to the production of marketing materials that will represent your brand, there is an inherent level of risk involved. However, this risk can be significantly minimized by partnering with individuals or agencies that you truly trust and have a proven track record of delivering successful outcomes. The importance of trust cannot be overstated, as it forms the foundation of a strong working relationship and ensures that every step taken towards creating your brand identity is done with utmost care and precision, ultimately leading to a successful outcome that surpasses expectations.