Refresher - 5 Tips to Create Compelling Social Media
With so much content being shared on social media every day, it can be difficult for your businesses to stand out. Dealing with posts, carousels, stories, reels, and live events can become overwhelming. However, the basics principles for creating effective social media posts never changes, here’s a little refresher.
5 essential tips to help you create compelling social media graphics.
1.
Keep it Simple: When creating social media graphics, it's important to keep your design simple and clean. You don’t have time to catch your audience's attention. Avoid cluttering your design with too much text or too many elements. Instead, focus on a few key elements that are easy to understand and visually appealing.
2.
Use Eye-Catching Colours: Colour in your posts is an important design element, use it to grab your viewer's attention. Use bold, bright colours on the platforms you're posting to. Consider your brand colours, as well as colours that will appeal to your audience and evoke emotion.
3.
Emphasize Key Messages: Design your posts to convey a specific message or call to action. Make sure that the most important information is emphasized in your design. Take advantage of creative typography or vary the colour for the key message.
4.
Optimize for each Platform: Each social media platform has its unique features and dimensions for images. Optimize your graphics for the platform you are posting to, you want your graphics to appear as intended, not blurry, cut off, or distorted.
5.
Use High-Quality Images: Image selection is extremely important. The subject matter, composition, and quality of your images can have a huge impact on how they are perceived by viewers. Use high-quality images that are clear and visually appealing. If you don't have access to professional photos, consider using stock images from a reputable site.
Creating compelling social media graphics that engage customers requires careful consideration of design elements such as simplicity, color, message emphasis, platform optimization, and image quality. It is important to consider these 5 tips when evaluating your next post. Businesses that create effective social media graphics stand out and help drive increasing engagement with their brand.
Bonus: Additional activities you should be considering on your social media journey.
Identify your social media goals, stay on brand, be authentic
Create a social media posting calendar
Stay relevant with current events
Make sure not all posts are promotional
Strive for relationships, not followers
Take advantage of new features
Post consistently