Valuepath Partners Inc.

When Aroon Sequeira from Sequeira Partners approached us to design the logo for his new venture Valuepath Partners we were delighted. In 2010 we had the pleasure of designing the logo and marketing pieces for his highly successful business Sequeiria Partners Inc., still going strong.

Valuepath Partners is a niche Deal Advisory company focused on serving small to medium-sized businesses.

The modified font contains letterforms that have gentle curves and strokes while still maintaining a clean and modern look conveying an approachable business. We utilized the “V” by making some adjustments and rotating it 90° to symbolize key characteristics of the company. 1. Valuepath Partners is a team of highly skilled persons working together to create something greater than the sum of its parts. 2. Valuepath Partners is a team of creative business individuals focused on forward-thinking solutions. 3. The sideways V is used to bring attention to the word path.

Valuepath specializes in the buying and selling of a business. Exciting propositions for both buyers and sellers. For this reason, we selected a colour palette that is bright and energetic.

The icon can be used as a stand-alone identifier on social media as well as in additional marketing collateral.

WHAT WE DID

Logo Design